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You’re ready to take your business to the next level with an amazing new website. But you’re not a designer, and you don’t have the time to struggle trying to design it yourself. So you venture onto the web to find a web design company but overwhelm strikes. You didn’t realize there are so many factors to consider when choosing a web designer to bring your specific brand to life.
You are not alone, many business owners find it extremely hard to get their website launched.
Choosing The Perfect Web Design Company
Choosing the correct web design company to compliment your brand is a very important decision. When you choose right, everything seems to flow and work more easily, and the result is a great start for your company.
Websites are considered the first impression of your company. Forget about not judging a book by its cover. Potential clients will 100% judge your brand by its cover aka your website. It only takes a lead a few short seconds to either stay on your site and read what you have to say and offer or click off and find someone else to buy from.
If done correctly your website should be a powerful 24/7 lead generation machine for your business. That is why your choice is a super important one, the goals you want with a great website is:
reaching your ideal target market
great representation of who you are as a brand
Let’s get into how you can differentiate the good, the bad, and the ugly in web designers…
1. Know what you want and why
Not every style of website will suit your specific needs. You need to be clear on the goals you want your website to have, how it should function, and have some idea of the final look you desire. You know your ideal customer to their core, you know what problems your business is solving and you are the expert in your business. Knowing what you want from your website and why will be the foundation of your choice for a web designer.
2. Ideas overflowing
A great web design company will listen to what it is you want, they will intently study your why. No one knows your business better than you do. If a web design company doesn’t listen to your wants and needs, kick them to the curb. The ideal web designer will listen to your ideas, try and perfect them and also come up with ideas to bring your brand to life. Their ideas should competitive and strategic, taking your ideas and building on them to create a website that not only looks beautiful but functions and flows to perfection. And even more importantly, converts!
3. Let’s be responsive
The majority of website visitors will be doing so from their mobile devices. Having a responsive design might be one of the most important factors when considering the structure of your website. If a web design company doesn’t suggest this as an imperative for your design, you should venture elsewhere.
4. Jump on the bandwagon
Nobody wants a brand new website, that comes from 1999. A good website design company will know what design trends and new technology are available in the now to give your website a competitive edge. Balancing out modern trends with proven strategies is a sure thing you should look for in a web designer.
5. Client portfolio
Reviewing real projects a web design company has worked on is a great way to weed out the good from the bad. Don’t trust mock-ups only, ask to see live sites they have worked on. By reviewing their portfolio, you can access their skills and capabilities. Remember, the design is not just the visual representation of your website, but it is the complete customer experience, including navigation, structure, and flow of the site.
What is a business if there are no conversions? You’ll be shutting your virtual door as soon as you have opened them if leads don’t convert into buyers. A good web designer knows the importance of conversions.
They know how layout, information, patterns, and clear a call-to-action play a role in the psychology of leads, they know how to use proven methods to increase conversions for your specific target audience.
This is one area where you shouldn’t be bargain hunting. This is an investment in your business. Potential money-making machine. The shopfront of your business, your piece of digital real estate. Choosing the right web design company is not easy, and should not be taken lightly. But when you find the right fit, will be a most rewarding experience and a great investment for your business.